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When paper towels slide into your DMs…

A real promotional email from Who Gives A Crap. Captured February 11, 2026.

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About this email

Captured February 11, 2026·Promotional

This email promotes limited edition paper towel rolls with a playful, chat-like narrative. It highlights their sustainability and plastic-free features.

The email features a prominent orange header with the logo and navigation. A chat-style conversation forms the main content, followed by product images and CTAs. The footer includes social links and company information.

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