Decide what the picture is for
A complete email screenshot is a layout reference. A product photograph is a content asset. A mood board is visual direction. All can be helpful, but they answer different questions.
If you provide a photograph of a jacket, it does not tell the system which discount is approved, when the promotion ends, or how the email should be structured. Include that information in a written brief. If you provide an email screenshot, identify the specific design choices you want to retain rather than treating every element as a requirement.
Use your own past email, a designer-approved mockup, or a reference you have permission to adapt. Remove personal information from screenshots before uploading. Keep the source in your campaign notes so reviewers know where the direction originated.
Set up your brand once
Migma’s brand setup can gather information from your website, with settings for identity, guidance, and references. Review the result before using it for a sale campaign. Migma brand setup.
Choose which aspects of your normal identity should stay fixed during Black Friday. A premium business might retain restrained typography and product photography rather than switching to a generic neon sale style. A playful brand may use a livelier treatment, provided the offer stays easy to understand.
Write down approved tone examples. “Make it on brand” is less actionable than explaining that your business uses short, factual headlines, avoids exaggerated urgency, and prefers a particular way of naming products.
Conceptual illustration, not a Migma screenshot: use the reference for direction, then apply your own products, palette and message.
Upload the reference and choose the brand version
In Migma, start a new email and use Clone a Screenshot or Screenshot to Email from the add menu. Upload the reference and choose Brand version. The documented workflow also supports an editable-copy option. Migma image import.
Pick a reference because it fits the job. A ten-product grid is not automatically a good choice for a store featuring one product. A text-led founder message may not be the right model for a technical comparison. Decide the email’s purpose first, then choose the reference.
Do not treat visual similarity as the only success criterion. The new email should work independently, make sense to your customers, and reflect your actual offer.
Give the image a commercial brief
Here is an original prompt for an illustrative skincare campaign:
Create a Black Friday email inspired by this reference’s clear hero area and two-product comparison. Use our saved brand identity, our approved product photos, and the supplied copy. The offer is 15% off selected cleanser sets, excluding subscriptions. Show the exact approved deadline and link to the eligible collection. Do not use the reference brand’s logo, claims, testimonials, code, or imagery. Keep the result editable for review.
Notice what the prompt specifies: the useful design idea, the new business context, the approved offer, and the material that must not carry over. This makes the desired adaptation more concrete than “make a similar email.”
For a different business, change the offer facts and the decision the layout supports. Do not reuse the illustrative discount unless it is part of your actual commercial plan.
Review in three passes
Pass 1: Identity
Look at the header, typography, colors, image treatment, and tone. Does the email belong to your business? Search for traces of the reference company in visible text, image content, buttons, and footer information.
If the composition is attractive but unfamiliar, simplify it around the most recognizable parts of your brand. You do not need every decorative element from the reference to preserve its useful structure.
Pass 2: Commercial facts
Check the offer against the approved brief line by line. Verify product names, eligible variants, code behavior, minimum spend, exclusions, and the deadline. Review text read from the reference image particularly carefully; old dates and prices should not survive into the new campaign.
An image cannot establish live inventory or customer-specific data. If a message requires those fields, arrange a tested implementation in the sending platform rather than treating generated sample content as operational data.
Pass 3: Customer action
Read the email on a small screen. Can you identify the offer and the next action without studying the design? Does the main button lead to the promised collection? Can someone read the terms without zooming?
Migma’s Preflight supports inbox previews and checks for common content and link issues. Review the results, make corrections, and send a test before the final campaign. Migma Preflight.
Turn one approved direction into a useful set
Once the reference-led launch is approved, write distinct briefs for a product-help message and an accurate closing notice. Keep the design family consistent while changing the information each email provides.
Do not infer that one successful import proves every later variation is correct. A shortened follow-up can lose an important restriction; a new product image can introduce an ineligible variant. Review each final email against its own purpose and offer.
If you already send through an external platform, inspect the result there before sending. Keep generation, design approval, and recipient selection as clearly reviewed stages of the same workflow.
Start with Migma, bring a useful reference, and tell it what should become yours. The advantage is a simpler route to a branded draft—not a reason to skip the decisions that make the campaign accurate.
Frequently Asked Questions
Can I give Migma a picture and ask for a similar email?
Yes. An email screenshot can guide a rebuilt draft. Add your own brand and offer instructions, then review the output before using it.
Is a product photo enough?
A photo supplies imagery, not a complete campaign brief. Add the purpose, products, offer terms, desired layout, and action you want readers to take.
Can I use another brand’s logo or product images?
Use your own assets or material you have permission to use. A reference should guide the design process, not make the finished campaign look like it came from another business.
Will the result be an exact pixel-for-pixel copy?
Do not assume that. Review the actual email, including text accuracy and inbox rendering. The goal is a useful, editable brand adaptation rather than an unverified fidelity promise.
