This week's picks

Design observations

AppSumo's weekly newsletter featuring top-rated software deals, product highlights, and a giveaway announcement.

Visual structure

Logo at top, followed by a GIF hero. Content is organized into clear sections with numbered lists for top deals, followed by a 'Deals worth another look' section and a final giveaway promotional block. Bright yellow CTA buttons provide strong visual anchors.

Email details

Captured: May 31, 2026
Email type: newsletter
Format: Online Marketplaces
AI design score: 8/10
Language: en
Tone: friendly
Style: colorful
Journey stage: consideration
Primary CTA: Shop this week's top deals
CTA count: 4
Animated GIF: Yes
Dark mode: No

Color palette

Color 1: #FFC72C
Color 2: #000000
Color 3: #90EE90

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.