HAPPY HOLI-GAYS!

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Captured Seasonal
Boy Smells debuts 'What's that Smell?', a campy holiday game show hosted by Cosmo Lombino featuring Sonja Morgan and limited-edition scents.
Single-column retro editorial format set on blush pink, featuring 70s-inspired typography, vibrant studio contestant portraits, pill CTAs, and a bottom nav bar.
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Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.







