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Ny kollektion, nytt kapitel

A real product launch email from COS.

Ny kollektion, nytt kapitel email from COS screenshot

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About this email

Captured July 29, 2026·Product launch

COS introduces its new seasonal collection featuring relaxed, well-tailored, and versatile apparel for the transition of seasons.

Clean, minimalist layout featuring a centered COS logo at the top, followed by a large hero image, bold typography headings, alternating multi-column and single-column lifestyle imagery, product grids, and dark rectangular CTA buttons.

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  • Minimalist
  • Hero Image
  • Apparel & Accessories
  • Summer
  • New Product Launch
  • Consideration
  • Women
  • Curated Content

Color palette

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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