Don't miss this Mother's Day reward drop!

Design observations

e.l.f. Beauty promotes a Mother's Day reward drop for Beauty Squad members, offering tiered discounts and a free lipstick gift.

Visual structure

The email features a top-aligned logo, followed by a series of full-width promotional image blocks. It uses a vertical stack layout with clear CTA buttons after each offer. The hierarchy emphasizes the reward tiers, followed by a secondary product offer and a loyalty program call-to-action.

Email details

Captured: April 24, 2026
Email type: promotional
Format: Makeup / Cosmetics
AI design score: 7/10
Language: en
Tone: friendly
Style: image-heavy
Journey stage: loyalty
Primary CTA: SHOP NOW
CTA count: 3
Animated GIF: No
Dark mode: No

Color palette

Color 1: #8A2BE2
Color 2: #FF69B4
Color 3: #000000

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.