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Crass. Crude. Can't believe this game is so popular.

A real newsletter email from Exploding Kittens. Captured May 19, 2026.

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Crass. Crude. Can't believe this game is so popular. email from Exploding Kittens screenshot

Captured Newsletter

A testimonial-focused newsletter highlighting customer reviews for various Exploding Kittens games to drive sales.

The email features a top logo, followed by a section of negative reviews, then a series of positive testimonial cards with product imagery and CTA buttons. It concludes with a 'Best Reviewed Games' product grid.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.