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New in: lightweight rain jackets

New in: lightweight rain jackets email from Helly Hansen screenshot
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Design observations

Helly Hansen promotes their new lightweight, packable rain jackets for summer hiking adventures.

Visual structure

Clean, vertical layout with a top navigation bar, large lifestyle hero imagery, product grid sections, and clear, dark-themed CTA buttons. High-quality photography dominates the visual hierarchy.

Email details

Captured
June 21, 2026
Email type
product-launch
Format
Camping & Hiking Gear
AI design score
8/10
Language
en
Tone
professional
Style
image-heavy
Journey stage
consideration
Primary CTA
SHOP MEN'S
CTA count
7
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #272A36
  • Color 2: #FFFFFF

Browse related categories

  • Minimalist
  • Image Heavy
  • Travel & Outdoors
  • Summer
  • New Product Launch
  • Consideration
  • Men
  • Women

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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