HereticSee all their emailsSHADOW PEOPLE
A real product launch email from Heretic. Captured June 21, 2026.
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About this email
Captured Product launch
Launch email for the Shadow People fragrance, a collaboration with Chelsea Wolfe, featuring a dark, atmospheric aesthetic.
Centered logo header, full-width hero image with overlay text, followed by product imagery, a discovery set section, a 2x2 product grid, and a video thumbnail section. High contrast, dark-themed layout.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.