Meet the Cliftons
A real product launch email from Hoka One One.

Real example


About this email
Captured Product launch
Hoka introduces the new Clifton 11 and Clifton PRO running shoes, highlighting their features and options for men and women.
Top blue header with white logo, followed by bold introductory text and hero product image. Sections alternate between product close-ups, feature lists, and two-column product cards with black CTA buttons, ending in a bright yellow membership promo block and black footer.
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Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.







