Discover the Escape Collection
A real product launch email from Icebreaker.
Real example
About this email
Captured Product launch
Icebreaker introduces the Escape Collection, showcasing new travel apparel made from merino wool for men and women.
Top-aligned brand logo followed by a large hero image featuring models in an outdoor setting. Below is descriptive headline text, two prominent block CTA buttons for Men's and Women's apparel, and a multi-column product grid showcasing items for him and her.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.
