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IIcebreaker

Introducing RealFleece™ Grid layers

A real product launch email from Icebreaker.

Introducing RealFleece™ Grid layers email from Icebreaker screenshot

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About this email

Captured September 15, 2026·Product launch

Icebreaker introduces the new RealFleece Grid layers designed for outdoor warmth and breathability.

Top logo and hero image with grid overlay, followed by headline, introductory text, and two alternating product feature blocks with imagery and distinct CTA buttons.

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  • Image Heavy
  • Single Column
  • Apparel & Accessories
  • Fall / Autumn
  • New Product Launch
  • Consideration
  • Men
  • Women

Color palette

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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