Start the season with merino
A real product launch email from Icebreaker.
Real example
About this email
Captured Product launch
Icebreaker introduces their new season merino apparel collection featuring lightweight hoodies and outdoor gear.
Top hero banner with brand logo and outdoor model imagery, followed by bold headline copy, dual product category buttons, and an animated lifestyle image section.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.
