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IIcebreaker

Your Oasis. Your colour.

A real product launch email from Icebreaker.

Your Oasis. Your colour. email from Icebreaker screenshot

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About this email

Captured August 27, 2026·Product launch

Icebreaker showcases its new nature-inspired Oasis merino wool base layer colors for men and women.

Top brand logo followed by a full-width hero image of models outdoors. Section introduces the Oasis collection with dual CTAs, followed by alternating image-and-text feature rows highlighting specific colorways, a rewards banner, and footer with social links.

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  • Image Heavy
  • Travel & Outdoors
  • New Product Launch
  • Consideration
  • Men
  • Women

Color palette

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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Company

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  • Do not sell or share my personal information
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