Your Oasis. Your colour.
A real product launch email from Icebreaker.

Real example


About this email
Captured Product launch
Icebreaker showcases its new nature-inspired Oasis merino wool base layer colors for men and women.
Top brand logo followed by a full-width hero image of models outdoors. Section introduces the Oasis collection with dual CTAs, followed by alternating image-and-text feature rows highlighting specific colorways, a rewards banner, and footer with social links.
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Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.







