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From Harvard to the Amazon

A real product launch email from Pique Tea. Captured May 28, 2026.

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From Harvard to the Amazon email from Pique Tea screenshot

Captured Product launch

A storytelling-driven email detailing the founder's journey to the Amazon to source rare cacao for the new Nandaka coffee alternative.

The email uses a sophisticated, long-form storytelling layout. It features a full-width hero image, followed by alternating text and image blocks (split layout) that narrate the founder's journey. The CTA is placed at the top and bottom. The design is clean with ample whitespace.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.