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New Year. New Gear.

New Year. New Gear. email from Puma screenshot
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Design observations

Puma showcases back-to-school essentials, new footwear, and apparel gear with a curated selection of products for the new season.

Visual structure

Top nav bar with brand links, hero lifestyle image of kids with hula hoops, followed by alternating multi-column photo grids, text headers, and dark CTA buttons. Product recommendations appear mid-page in a 2-column grid format.

Email details

Captured
August 18, 2026
Email type
promotional
Format
Footwear
AI design score
8/10
Language
en
Tone
casual
Style
image-heavy
Journey stage
consideration
Primary CTA
BACKPACKS AND MORE
CTA count
11
Animated GIF
No
Dark mode
No

Color palette

  • Color 1: #000000
  • Color 2: #FFFFFF
  • Color 3: #191919

Browse related categories

  • Image Heavy
  • Minimalist
  • Apparel & Accessories
  • Fall / Autumn
  • New Product Launch
  • Consideration
  • Parents
  • Teenagers
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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