It’s good to know what you’re made of.

Design observations

Rab showcases its brand-new outdoor gear built for resilience and misadventures, inviting shoppers to explore new arrivals for men and women.

Visual structure

Top header with Rab logo and category navigation over a full-width hero image with overlay text. Followed by a brand intro paragraph, dual CTAs, a multi-image grid showcasing outdoor activities, and duplicate CTAs above a dark legal footer.

Email details

Captured: September 1, 2026
Email type: product-launch
Format: Camping & Hiking Gear
AI design score: 8/10
Language: en
Tone: casual
Style: image-heavy
Journey stage: consideration
Primary CTA: Women’s New Arrivals
CTA count: 4
Animated GIF: No
Dark mode: No

Color palette

Color 1: #526467
Color 2: #000000
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.