RaphaSee all their emailsThe Épreuve: An Odyssey In The Balkans
A real product launch email from Rapha. Captured May 19, 2026.
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About this email
Captured Product launch
Rapha announces the new Brevet collection with a Balkan cycling odyssey story and product highlights.
A clean, dark-themed layout featuring a large hero image, followed by a product grid, a secondary narrative section with photography, and a final product showcase. CTAs are prominent yellow buttons.
Color palette
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