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START SUMMERING

A real product launch email from Reformation. Captured June 4, 2026.

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START SUMMERING email from Reformation screenshot

About this email

Captured June 4, 2026·Product launch

Reformation showcases their new summer collection featuring dresses, knit sets, and accessories.

A highly minimalist, image-heavy layout. The email uses a vertical stack of full-width and split-column photography to showcase products, with minimal text and simple black CTA buttons. The logo is integrated into the hero image.

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Color palette

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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