Layers for miles and miles

Design observations

Ridge Merino showcases their essential backpacking apparel kit for summer hiking, featuring product recommendations for men and women.

Visual structure

The email features a top logo, a hero collage of outdoor lifestyle photos, followed by a text intro and a primary CTA. It then uses a clean grid layout to showcase product collections for men and women, ending with a 1% For The Planet banner and service icons.

Email details

Captured: July 19, 2026
Email type: newsletter
Format: Camping & Hiking Gear
AI design score: 8/10
Language: en
Tone: friendly
Style: image-heavy
Journey stage: consideration
Primary CTA: SHOP BACKPACKING
CTA count: 3
Animated GIF: No
Dark mode: No

Color palette

Color 1: #000000
Color 2: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.