A few of our favorite things about R2
A real product launch email from Rivian. Captured June 3, 2026.
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About this email
Captured Product launch
Rivian showcases R2 vehicle features via video and encourages users to prepare for upcoming order invitations.
Clean, single-column layout with a hero image, clear headline, video CTA, animated GIF section, and secondary conversion buttons. High whitespace usage with a neutral color palette.
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Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.