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R2 is ready for its close-up

A real product launch email from Rivian. Captured May 15, 2026.

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R2 is ready for its close-up email from Rivian screenshot

Captured Product launch

Rivian introduces the R2 configurator, allowing users to explore vehicle customizations and features via a 3D visualizer.

Clean, single-column layout with a prominent hero GIF, followed by clear headline, descriptive body text, and distinct CTA buttons. High whitespace usage creates a premium, modern feel.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.