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Email gallery/Rivian/The magic behind Halloween Mode
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The magic behind Halloween Mode

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The magic behind Halloween Mode email from Rivian screenshot

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About this email

Captured October 15, 2026·Seasonal

Rivian introduces its software-driven Halloween Mode featuring a Ghostbusters theme and invites readers to explore the tech or book a demo drive.

Starts with a dark hero GIF showing the in-dash UI, moves to clean white sections with bold typography and pill CTAs, followed by a dark feature card and footer.

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  • Minimalist
  • Bold Typography
  • Tools, Auto & DIY
  • Halloween
  • Consideration
  • Newsletter Subscribers
  • Engagement
  • GIF

Color palette

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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