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Email gallery/The New York Times/Customize your Times experience.
The New York Times logoThe New York TimesView brand email archive

Customize your Times experience.

Customize your Times experience. email from The New York Times screenshot
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Design observations

The New York Times email encourages users to personalize their experience by exploring interests and choosing app notifications.

Visual structure

Minimalist design with a dark header featuring the NYT logo. Content is presented in a single column with clear sections. CTAs are prominent buttons. Includes a dark mode toggle option.

Email details

Captured
January 27, 2026
Email type
newsletter
Format
News & Media
AI design score
7/10
Language
en
Tone
professional
Style
minimalist
Journey stage
retention
Primary CTA
START PERSONALIZING
CTA count
2
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #121212
  • Color 2: #FFFFFF

Browse related categories

  • Dark Mode
  • Books, Art & Stationery
  • Winter
  • Monthly Highlights
  • Retention
  • Newsletter Subscribers
  • App Users
  • Newsletter

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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