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The New York Times logoThe New York TimesView brand email archive

Guess the word.

Guess the word. email from The New York Times screenshot
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Design observations

The New York Times Games promotes a 75% off subscription discount featuring an interactive Wordle puzzle.

Visual structure

Top yellow banner with offer, centered logo, animated GIF hero showing Wordle tiles, followed by games list and legal footer.

Email details

Captured
September 6, 2026
Email type
promotional
Format
Toys & Games
AI design score
8/10
Language
en
Tone
playful
Style
minimalist
Journey stage
consideration
Primary CTA
75% off your first year.
CTA count
2
Animated GIF
Yes
Dark mode
No

Color palette

  • Color 1: #FBD300
  • Color 2: #121212
  • Color 3: #E3E3E1

Browse related categories

  • Minimalist
  • Books, Art & Stationery
  • Seasonal Offer
  • Consideration
  • Newsletter Subscribers
  • Curated Content
  • GIF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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