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Email gallery/The New York Times/This is how winners are made.
The New York Times logoThe New York TimesView brand email archive

This is how winners are made.

This is how winners are made. email from The New York Times screenshot
Screenshot preview · Scroll to view the full email

Design observations

Promotional email for NYT Games subscription, offering 75% off the first year with a focus on game-enhancing bots.

Visual structure

Top banner with offer, centered logo, hero GIF, followed by a series of feature cards showcasing different game bots with icons and text, ending with a clear CTA button.

Email details

Captured
May 1, 2026
Email type
promotional
Format
Toys & Games
AI design score
8/10
Language
en
Tone
playful
Style
colorful
Journey stage
purchase
Primary CTA
SUBSCRIBE NOW
CTA count
2
Animated GIF
Yes
Dark mode
No

Color palette

  • Color 1: #BC70C4
  • Color 2: #121212

Browse related categories

  • Colorful
  • Bold Typography
  • Books, Art & Stationery
  • Discount
  • Purchase
  • App Users
  • Newsletter
  • GIF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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