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Email gallery/The Ordinary/Welcome to The Ordinary.
The Ordinary logoThe OrdinaryView brand email archive

Welcome to The Ordinary.

Welcome to The Ordinary. email from The Ordinary screenshot
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Design observations

The Ordinary welcomes subscribers and introduces their new formulation with growth factors, emphasizing accessible science.

Visual structure

Minimalist design with a prominent logo at the top. Features a large hero image, followed by product shots and text sections. CTAs are clearly presented as buttons.

Email details

Captured
January 21, 2026
Email type
welcome
Format
Skincare
AI design score
7/10
Language
en
Tone
minimalist
Style
minimalist
Journey stage
awareness
Primary CTA
LEARN MORE ABOUT GF 15% SOLUTION
CTA count
2
Animated GIF
No
Dark mode
Yes

Color palette

  • Color 1: #FFFFFF
  • Color 2: #000000

Browse related categories

  • Minimalist
  • Beauty & Personal Care
  • Spring
  • New Product Launch
  • Awareness
  • Newsletter Subscribers
  • Welcome

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

  • Marketers
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  • Developers
  • Enterprise

Resources

  • Countdowns
    New
  • Email gallery
  • Pricing
  • Docs
  • Blog

Company

  • About Us
  • Brand kit
  • Careers
  • Support
  • FAQ

Legal

  • Privacy Policy
  • Terms & Conditions
  • Do not sell or share my personal information
  • Copyright Notice & Takedown
  • Data Processing Agreement
  • Acceptable Use

Socials

  • X / Twitter
  • Discord
  • YouTube
  • LinkedIn
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