Welcome email examples & templates
A welcome email confirms the new relationship and helps the reader take a useful first step. It should quickly connect the signup promise with what happens next.
24 emails
What to include in a welcome email
Confirm why they are here
Restate the value or topic the reader signed up for in concrete language.
Offer one first step
Point to the most useful product action, resource, or preference for a new subscriber.
Set expectations
Explain what you will send and how often when that context helps the reader.
Should a welcome email include an offer?
It can, when the offer was part of the signup promise. Keep the welcome and next step clear even without the discount.
How much brand story should I add?
Use only the part that helps a new reader understand the product, values, or reason to continue.
Make an example your own
Open a welcome email to inspect its full design and source brand. Choose Remix to use it as a reference in Migma, then replace the brand assets, offer, and copy with your own. You can export your finished email from the editor.