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Email gallery/The Walrus/Friend, 240 have donated. Will you?
The Walrus logoThe WalrusView brand email archive

Friend, 240 have donated. Will you?

Friend, 240 have donated. Will you? email from The Walrus screenshot
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Design observations

A fundraising appeal from The Walrus board chair, Åsa Kachan, asking readers to donate to support free access to journalism.

Visual structure

The email features a top hero image with a portrait, followed by a personal letter format. It includes a countdown timer, two primary CTA buttons, and a clean footer with social links.

Email details

Captured
July 8, 2026
Email type
promotional
Format
Fiction / Non-Fiction
AI design score
7/10
Language
en
Tone
friendly
Style
text-heavy
Journey stage
retention
Primary CTA
I Want to Support That Access
CTA count
2
Animated GIF
Yes
Dark mode
No

Color palette

  • Color 1: #F04F54
  • Color 2: #333333

Browse related categories

  • Text Heavy
  • Classic
  • Books, Art & Stationery
  • Summer
  • Retention
  • Newsletter Subscribers
  • Newsletter
  • GIF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

Solutions

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Resources

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    New
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Company

  • About Us
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  • Support
  • FAQ

Legal

  • Privacy Policy
  • Terms & Conditions
  • Do not sell or share my personal information
  • Copyright Notice & Takedown
  • Data Processing Agreement
  • Acceptable Use

Socials

  • X / Twitter
  • Discord
  • YouTube
  • LinkedIn
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