Only 10 days left: be the reason journalists get there

Design observations

A fundraising appeal from journalist Michelle Shephard for The Walrus, highlighting reporting on the Sudan genocide and requesting donations.

Visual structure

The email features a top hero illustration, followed by a personal narrative in a single-column layout. It includes a countdown timer, two prominent CTA buttons, and a headshot of the author, ending with a standard footer.

Email details

Captured: March 20, 2026
Email type: promotional
Format: Fiction / Non-Fiction
AI design score: 7/10
Language: en
Tone: professional
Style: text-heavy
Journey stage: retention
Primary CTA: Help Get Writers on the Ground
CTA count: 2
Animated GIF: No
Dark mode: No

Color palette

Color 1: #F04F54
Color 2: #333333

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.