It’s been a while!

Design observations

Thomas Cook re-engagement email targeting inactive subscribers with reasons to book, including price match and 24/7 support.

Visual structure

Top logo and navigation bar followed by an engaging hero banner with vacation imagery. Alternating sections feature lifestyle photography, clear headings, descriptive text, and 'Search for deals' or 'Find a holiday' CTA buttons. A multi-column icon grid sits above the footer.

Email details

Captured: August 8, 2026
Email type: re-engagement
Format: Luggage & Travel Accessories
AI design score: 7/10
Language: en
Tone: friendly
Style: image-heavy
Journey stage: win-back
Primary CTA: Search for deals
CTA count: 5
Animated GIF: No
Dark mode: No

Color palette

Color 1: #D74113
Color 2: #002B49
Color 3: #F4F4F4

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.