Retention / Re Engagement email examples & templates

A retention or re-engagement email gives an existing customer a relevant reason to return. The message should use prior context and offer new value instead of repeating the original acquisition pitch.

24 emails

How to invite a customer back

Acknowledge the relationship

Write for someone who already knows the brand and may have used or bought before.

Bring a new reason

Use a useful update, recommendation, reminder, or preference choice that changes the conversation.

Make re-entry easy

Link to the most relevant destination and remove unnecessary setup or browsing steps.

Should a re-engagement email ask if the reader wants to stay subscribed?

That can be useful near the end of a sequence, especially when paired with clear preference and unsubscribe choices.

What context can I safely use?

Use accurate account, purchase, or content-interest signals that make the message helpful without making surprising personal claims.

Make an example your own

Open a retention / re engagement email to inspect its full design and source brand. Choose Remix to use it as a reference in Migma, then replace the brand assets, offer, and copy with your own. You can export your finished email from the editor.