Retention / Re Engagement email examples & templates
A retention or re-engagement email gives an existing customer a relevant reason to return. The message should use prior context and offer new value instead of repeating the original acquisition pitch.
24 emails on this page
How to invite a customer back
Acknowledge the relationship
Write for someone who already knows the brand and may have used or bought before.
Bring a new reason
Use a useful update, recommendation, reminder, or preference choice that changes the conversation.
Make re-entry easy
Link to the most relevant destination and remove unnecessary setup or browsing steps.
Should a re-engagement email ask if the reader wants to stay subscribed?
That can be useful near the end of a sequence, especially when paired with clear preference and unsubscribe choices.
What context can I safely use?
Use accurate account, purchase, or content-interest signals that make the message helpful without making surprising personal claims.
Make an example your own
Open a retention / re engagement email to inspect its full design and source brand. Choose Remix to use it as a reference in Migma, then replace the brand assets, offer, and copy with your own. You can export your finished email from the editor.