Introducing the NEW Armour Access

Design observations

Under Armour introduces the new Armour Access loyalty program featuring V.I.P. treatment, sweepstakes, and exclusive rewards.

Visual structure

Top logo and navigation links, followed by a dark hero banner introducing Armour Access with key benefit icons. Multiple sweepstakes and product drop promotion blocks follow in a single-column layout with bold typography, red accent framing, and centered CTAs.

Email details

Captured: August 19, 2026
Email type: promotional
Format: Activewear / Athleisure
AI design score: 8/10
Language: en
Tone: professional
Style: bold
Journey stage: loyalty
Primary CTA: JOIN NOW
CTA count: 6
Animated GIF: No
Dark mode: Yes

Color palette

Color 1: #E31B23
Color 2: #000000
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.