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Denim that gets better with every wear

A real product launch email from Urban Outfitters. Captured August 31, 2026.

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About this email

Captured August 31, 2026·Product launch

Urban Outfitters promotes their new BDG Selvedge denim collection featuring premium jackets and jeans that get better with every wear.

Centered Urban Outfitters logo at the top followed by a navigation bar. Alternates between full-width editorial lifestyle imagery and product close-ups, with clean typography headlines and pill-shaped black and white CTAs.

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Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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