Urban OutfittersSee all their emailsDROP EVERYTHING: A NEW Bow Owala?! 😍
A real product launch email from Urban Outfitters. Captured November 13, 2026.
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About this email
Captured Product launch
Urban Outfitters announces the launch of the new Owala Sway bottle featuring their popular blue bow print, plus other styles and gift shop items.
Starts with UO logo and category navigation pill buttons, leading into a soft blue hero showcase of the bow Owala Sway bottle. Below sits a 2-column grid of additional bottle styles with a CTA button, a dark UO Gift Shop split banner, review incentive block, and full footer.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.