An email draft created in chat still needs an email review. Use Migma to prepare or refine the branded creative, then inspect the final campaign in Brevo before it reaches customers. If you use Brevo's Claude connector to research the audience or create the first draft, keep the saved draft and the reviewed version clearly linked.
Brevo's official connector guide says Claude can read account information and create campaign or template drafts. Sending, scheduling, and deleting remain with the user in Brevo. That boundary is useful: it leaves room to check whether the message, audience, and offer actually belong together.
This guide is published by Migma for teams combining chat-assisted account work with reviewed email production. The connector behavior and Migma handoff were checked on October 14, 2026. The review process below is our editorial recommendation, not an automatic joint feature.
Read the draft summary before the draft
Brevo's Claude connector announcement recommends supplying a list or segment, time range, offer, sender, and brand rules. Treat those details as a small contract for the requested work.
Save the campaign or template name supplied by the connector and compare it with the item you open in Brevo. A teammate should not have to guess which of several similar drafts is the latest one.
Check the target list and purpose before editing sentences. If you requested a message for recent subscribers but the draft targets a broader customer group, fix that mismatch first. Good copy cannot make the wrong audience selection appropriate.
Keep the account investigation separate from the creative brief. The designer needs the approved audience description and message purpose, not a copy of every recipient profile returned in chat.
Give the reviewer four concrete questions
A useful review asks whether the draft is true, relevant, complete, and usable. Those questions are easier to apply than a general instruction to make the email better.
True: Does every offer, product fact, deadline, and eligibility rule come from an approved source? Remove a discount that appeared only because the example prompt included one. Sample prompts are not your commercial terms.
Relevant: Does the message respond to the reason this audience was selected? A customer who has not received a campaign recently is not necessarily inactive or dissatisfied. Avoid turning an account observation into a claim about someone's feelings.
Complete: Can the reader understand the next action without searching elsewhere for essential terms? Include the appropriate destination, support route, and limitations of the offer.
Usable: Can the reader find and tap the action on a phone, read the key text with images blocked, and recognize the sender? This is where visual review becomes valuable.
Write a short decision beside each question: pass, revise, or needs an owner. That creates a review record your team can finish, rather than an open-ended thread of preferences.
Use Migma for the creative revision
Review the brand setup, especially approved facts and lasting AI instructions. Give Migma the accepted message purpose, copy, offer terms, and links. Ask it to keep those elements fixed while improving hierarchy and layout.
For example, a reader may need a concise explanation of what changed before they can judge an offer. Ask for that explanation near the main action. Do not add several new sales sections just because the canvas has room.
If your team keeps some wording approved, include the exact wording and identify it as fixed. Review the result against the brief. A warmer tone should not change eligibility, create urgency, or replace a product limitation with a promise.
Run Email Preflight after the revision. Check links, writing, inbox previews, and common sending risks. Apply a needed fix and run the checks again. Preflight cannot guarantee inbox placement or establish that the audience is correct.
Decide which draft becomes the final campaign
Migma documents Brevo export as a reusable template. Exporting that template does not send a campaign. Finish review and sending in Brevo.
If the Claude connector created a campaign draft and Migma produced a new template, there may now be two separate items. Name the approved template and identify the campaign that will use it. Confirm that the final campaign contains the reviewed content rather than the earlier chat draft.
Keep the superseded version clearly marked through your team's normal draft naming process. This guide does not require deleting anything. A reviewer should be able to see the history while avoiding accidental use of the wrong version.
Before sending, compare the subject, preview text, sender, reply address, links, personalization, audience, and timing in the actual Brevo campaign. A correct template does not establish those campaign-level settings.
Resolve uncertainty before the final action
A draft can be complete while one important fact remains unknown. Perhaps the offer owner has not supplied an expiry date, or a product URL redirects to a different item. Record the missing fact and ask its owner to resolve it. Do not let the writing agent fill it with a plausible answer.
Run a controlled test through your normal Brevo process and open the delivered message. Check the final version with realistic sample data, including missing optional fields. Then approve the live campaign only when the message and its campaign settings match the reviewed decision.
Use Migma to make the creative inspectable, Claude for the documented Brevo groundwork, and Brevo for the final campaign review. The useful result is a message whose owner can explain what was approved and why it is ready to send.
Frequently Asked Questions
Can the Brevo Claude connector send my campaign?
Brevo's official connector guide describes reading account information and creating drafts, while sending, scheduling, and deleting remain with the user in Brevo. Check the exact connector you use rather than assuming every MCP tool has the same permissions.
Does exporting a Migma template to Brevo send it?
No. Migma documents a reusable Brevo template handoff. Open the template and final campaign in Brevo, review their content and settings, and complete your normal sending approval there.
What if Claude creates an offer we did not approve?
Replace or remove it. Only use approved product facts, discounts, eligibility, and deadlines. An example prompt or plausible draft is not evidence of a real offer.
Which version should the campaign use after a redesign?
Identify the reviewed template by name and confirm that the final campaign contains it. Keep the earlier draft traceable so the reviewer can compare changes and avoid sending the superseded version.