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Late to the smolder?

A real newsletter email from Boy Smells. Captured May 14, 2026.

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About this email

Captured May 14, 2026·Newsletter

A product-focused newsletter highlighting the Coco Hinoki fragrance with social proof and in-store location details.

A clean, minimalist layout featuring a hero GIF of the product, followed by a text section, a secondary image of the retail store, and a simple navigation list for shop categories.

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Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.

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