The New TLD 2027 Collection Has Arrived

Design observations

BTO Sports announces the arrival of the new Troy Lee Designs 2027 Collection with helmets, jerseys, pants, and gear combos.

Visual structure

Top header logo followed by an animated hero image for the 2027 collection release. Features category blocks, multi-column product grids with pricing, lifestyle imagery, gender/category split buttons, and an expert consultation section above the footer.

Email details

Captured: August 26, 2026
Email type: product-launch
Format: Hats & Accessories
AI design score: 8/10
Language: en
Tone: professional
Style: image-heavy
Journey stage: consideration
Primary CTA: Shop Now
CTA count: 12
Animated GIF: Yes
Dark mode: No

Color palette

Color 1: #FF0000
Color 2: #000000
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.