Email gallery / Helly Hansen / Your new favorite puff is here Make this email yours. Sign in to create. Your brief comes with you.
Design observations Launch of the women's Helly Puff down jacket collection in three lengths and multiple colors, exclusive to Helly Hansen online and stores.
Visual structure Logo top-left with nav links top-right; full-width GIF hero with headline over model; intro copy and dark CTA centered; product feature panel; 2x3 grid of New Arrival product photos; Shop All CTA; full-width campaign image with Shop Now; stacked outline category buttons; benefits strip; footer.
Email details
Captured October 8, 2026
Email type Product-launch
Industry Outerwear
AI design score 7/10
Language English
Tone Professional
Style Image-heavy
Journey stage Consideration
Primary CTA Shop Helly Puff
CTA count 7
Animated GIF Yes
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Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.