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Introducing Clifton 11

A real product launch email from Hoka One One.

Introducing Clifton 11 email from Hoka One One screenshot

Real example

Email from Soho Home, used as the reference
Soho Home email
Email Migma AI designed for Oura from the Soho Home email
Designed for Oura

Captured Product launch

Hoka announces the launch of the new Clifton 11 running shoe, highlighting its improved comfort and smooth ride.

The email features a bold hero section with a product GIF, followed by a product grid for men/women, lifestyle imagery, and a bright yellow membership section. CTAs are strategically placed after product highlights and at the bottom.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.