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Skyward X 2 has arrived

A real product launch email from Hoka One One.

Skyward X 2 has arrived email from Hoka One One screenshot

Real example

Email from Black+Blum, used as the reference
Black+Blum email
Email Migma AI designed for Paws Bento from the Black+Blum email
Designed for Paws Bento

Captured Product launch

Hoka announces the launch of the new Skyward X 2 running shoe, highlighting its cushioning and performance features.

The email features a full-width hero GIF, followed by product cards, lifestyle imagery, and a bright yellow section for HOKA membership benefits. CTAs are strategically placed after product showcases and at the bottom.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.