Made for the trail. Ready for the mountain.
A real product launch email from Icebreaker.
Real example
About this email
Captured Product launch
Icebreaker showcases its new 100% merino wool Oasis base layers for men and women, featuring breathable performance for the trail and mountain.
Top animated hero image featuring branding and collection title, followed by lifestyle imagery, product descriptions, bold black CTA buttons, and social media footer links.
Color palette
Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.
