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The Joa Quilted Gilet Pattern

A real product launch email from Merchant & Mills.

The Joa Quilted Gilet Pattern email from Merchant & Mills screenshot

Real example

Email from Soho Home, used as the reference
Soho Home email
Email Migma AI designed for Oura from the Soho Home email
Designed for Oura

Captured Product launch

Merchant & Mills introduces the new Joa Quilted Gilet sewing pattern with fabric suggestions and styling tips.

Top-centered brand logo, followed by a full-width hero image of the model wearing the new gilet, editorial text intro, circular CTA buttons, and neatly organized product grid showcases for fabrics.

Original email and brand assets belong to their respective owners. Design notes describe the creative, not campaign results.