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Email gallery/The New York Times/Not to be missed. The Summer Sale: $0.25 a week.
The New York Times logoThe New York TimesView brand email archive

Not to be missed. The Summer Sale: $0.25 a week.

Not to be missed. The Summer Sale: $0.25 a week. email from The New York Times screenshot
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Design observations

The New York Times promotes its Summer Sale offering subscriptions at $0.25 a week, highlighting games, recipes, and news coverage.

Visual structure

Top yellow banner for the sale, followed by an animated GIF hero image with the NYT logo. Card layouts display subscription pricing and CTAs, followed by app screenshots showcasing content features.

Email details

Captured
July 24, 2026
Email type
promotional
Format
Fiction / Non-Fiction
AI design score
8/10
Language
en
Tone
urgent
Style
image-heavy
Journey stage
consideration
Primary CTA
PROCEED TO CHECKOUT
CTA count
3
Animated GIF
Yes
Dark mode
No

Color palette

  • Color 1: #F1FA8F
  • Color 2: #000000
  • Color 3: #FFFFFF

Browse related categories

  • Image Heavy
  • Books, Art & Stationery
  • Summer
  • Seasonal Offer
  • Consideration
  • Newsletter Subscribers
  • Curated Content
  • GIF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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