The New York TimesView brand email archive

The Anniversary Sale is on. Save: $0.25 a week.

Design observations

The New York Times promotes its Anniversary Sale offering discounted rates on all-access subscriptions and individual sections like Games, Cooking, and The Athletic.

Visual structure

Top yellow banner with sale notice, dark mode design featuring animated logo header, bold serif headlines, multiple white card modules with pricing tiers, and centered CTA buttons.

Email details

Captured: September 8, 2026
Email type: promotional
Format: Fiction / Non-Fiction
AI design score: 7/10
Language: en
Tone: urgent
Style: bold
Journey stage: consideration
Primary CTA: PROCEED TO CHECKOUT
CTA count: 5
Animated GIF: Yes
Dark mode: Yes

Color palette

Color 1: #121212
Color 2: #F9F579
Color 3: #FFFFFF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.