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Email gallery/The New York Times/This is it. Our flash sale is ending.
The New York Times logoThe New York TimesView brand email archive

This is it. Our flash sale is ending.

This is it. Our flash sale is ending. email from The New York Times screenshot
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Design observations

The New York Times is running a flash sale with a limited-time offer of $0.25/week for the first six months. The sale ends soon.

Visual structure

Minimalist design with a dark background. Logo at the top. A prominent red banner announces 'FINAL HOURS'. Two distinct offer blocks with CTAs. A carousel of content previews. Minimal footer with legal links.

Email details

Captured
February 25, 2026
Email type
promotional
Format
News & Media
AI design score
7/10
Language
en
Tone
urgent
Style
bold
Journey stage
purchase
Primary CTA
PROCEED TO CHECKOUT
CTA count
3
Animated GIF
Yes
Dark mode
Yes

Color palette

  • Color 1: #FFFFFF
  • Color 2: #000000
  • Color 3: #FF6D6D

Browse related categories

  • Flash Sale
  • Purchase
  • Newsletter Subscribers
  • Deal Seekers
  • Dark Mode
  • GIF

Archived for design inspiration. Original email and brand assets belong to their respective owners. Design observations describe the creative; they are not campaign results.

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