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The world of Migma
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Brand guidelinesThe Migma brand experienceOur brandThe idea behind everything we make.How we speakComplex under the hood. Simple out loud.How we lookA world with a little more Migma in it.Our logoOne unmistakable mark. Space to be itself.Brand colorsPink is the signature. The palette is the brand.TypographyBig ideas. A distinctive voice.LayoutMake room for what matters.Art directionReal life. An unexpected point of view.MotionA little movement. A lot of feeling.Speaking of clearPlain language, practical rewrites, tone of voiceDownloadsLogos, wordmarks, icons and brand assets
A smiling woman wearing vivid pink sunglassesEveryday accessories hanging from a playful pink circular hangerA man in sunglasses enjoying a pink drink by the sea

Art direction

Real life. An unexpected point of view.

Real life.
A fresh perspective.

Our images make the ordinary feel worth another look. A playful object. A joyful crop. Pink appearing in an unexpected place. Warm light and tactile details keep it human.

A smiling woman wearing vivid pink sunglassesEveryday accessories hanging from a playful pink circular hangerA man in sunglasses enjoying a pink drink by the sea

Our starting point.

The visual references from our rebranding mood board: expressive people, everyday objects, rich materials, and a confident flash of pink.

Two hands raising peach-colored bottles against a blue summer skyA vivid pink sunscreen bottle on a sage tennis courtA smiling woman wearing vivid pink sunglassesA man in sunglasses enjoying a pink drink by the seaA sculptural arrangement of bright pink bottles on terracottaA bright pink shirt draped over a wooden chairEveryday accessories hanging from a playful pink circular hangerAn iced matcha and water resting on a cream vintage carA portrait framed by a wall of deep plum cylindrical objectsA fashion portrait with an oversized pink bow and a wooden ladderBright pink sporting accessories against a sage green tennis courtCoffee, cookies, and brown accessories arranged on a warm neutral tray
Photography references from the Migma rebranding mood board. Third-party product imagery is creative reference, not Migma product photography.

A feeling you
can almost touch.

01

Find the unexpected in the familiar.

An ordinary object with a surprising role or scale. Keep the visual idea simple enough to understand at a glance.

02

Make the light feel real.

Favor sunlight, honest shadows, rich textures, and natural skin. Keep the human imperfections that make an image feel alive.

03

Let color have a purpose.

Build around our warm neutrals. Use Pink as a signature detail, with Sage, Plum, and Terracotta supporting the scene.

An oversized pink satin bow tied around a wooden ladder in a sunlit cream courtyard
A new Migma brand scene, created with AI from the ribbon direction in our mood board.

Keep the world believable.

Avoid generic office stock, floating technology symbols, glassy 3D objects, and images that try to explain everything at once. If an image uses AI, review the details, keep it honest, and never present it as a real customer or real product result.

Explore our
brand guidelines.