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The world of Migma
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Brand guidelinesThe Migma brand experienceOur brandThe idea behind everything we make.How we speakComplex under the hood. Simple out loud.How we lookA world with a little more Migma in it.Our logoOne unmistakable mark. Space to be itself.Brand colorsPink is the signature. The palette is the brand.TypographyBig ideas. A distinctive voice.LayoutMake room for what matters.Art directionReal life. An unexpected point of view.MotionA little movement. A lot of feeling.Speaking of clearPlain language, practical rewrites, tone of voiceDownloadsLogos, wordmarks, icons and brand assets
Migma gradient markMigma

Our logo

One unmistakable mark. Space to be itself.

A small mark.
A big personality.

Migma gradient markMigma

Our folded M is our signature. Use the original artwork, including its precise shape, color, and proportions. The gradient mark brings energy; monochrome versions keep things clear when color isn’t available.

Migma logo on cream
Migma logo on dark ink

Give it some room.

Keep a clear area of at least half the mark’s height on every side. Use the full lockup when the name needs to be read. Use the standalone mark where Migma is already familiar.

Migma mark with clear space

Keep the mark at least 24 pixels tall on screen. At smaller sizes, use the supplied favicon assets.

Keep our signature intact.

01

Keep the proportions.

Never stretch, rotate, crop, or redraw the mark.

02

Keep the colors.

Use the supplied gradient or monochrome versions. Don’t add outlines, shadows, or new effects.

03

Keep it visible.

Use a calm area of the image or a solid background. The mark should never compete with a busy photograph.

Ready to use.

The brand kit includes our logos, wordmarks, app icons, and favicon files.

Download the Migma brand kitSVG, PNG, WebP, and icon assets · ZIPBrowse individual assets

Explore our
brand guidelines.