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The world of Migma
Free your time. Watch your emails perform.
Brand guidelinesThe Migma brand experienceOur brandThe idea behind everything we make.How we speakComplex under the hood. Simple out loud.How we lookA world with a little more Migma in it.Our logoOne unmistakable mark. Space to be itself.Brand colorsPink is the signature. The palette is the brand.TypographyBig ideas. A distinctive voice.LayoutMake room for what matters.Art directionReal life. An unexpected point of view.MotionA little movement. A lot of feeling.Speaking of clearPlain language, practical rewrites, tone of voiceDownloadsLogos, wordmarks, icons and brand assets

How we speak

Complex under the hood. Simple out loud. Our voice makes AI email marketing feel clear, confident, and unmistakably you.

Less busywork.
More “sent.”

A little wit. A useful point.
01 / 04

Clearly Migma.

We sound like an email marketer with an eye for a good edit. Clear about the next step. Confident without the chest-beating. A little playful when the moment allows it. Always useful.

Four instincts.
One voice.

Direct

Start with the customer’s reality, not the product architecture. Say what it does and why it matters. Put the useful part first.

Your next email. Already taking shape.

Concrete

Prefer words people can picture. Write, make, change, check, send, sell, learn. Specific actions beat impressive-sounding promises.

Write it. Make it yours. Send it.

Sharp

One joke is seasoning. Three jokes are a comedy account. A little wit makes the point memorable. The point still comes first.

Less busywork. More “sent.”

Human-first

Attack inefficient workflows, never people or the designers who do the work. We give people more space to create, and keep them in control.

Your good taste. In every email.

Never robotic.

People shouldn’t need a glossary to understand us. Explain the useful thing in everyday language.

Initiate AI-driven asset generation.Let AI draft your next email.

Never arrogant.

Confidence comes from being helpful. Skip the grand claims and show what people can actually do.

The only tool you’ll ever need.One place to design, review, and send your emails.

Never mean.

Challenge the tedious task. Respect the people doing it. Their craft is the reason we exist.

Who needs a designer?Give your designers more room to create.

Speaking of clear.

Email marketing, in everyday language. Say “subject line,” “email,” and “send.” Keep the flair in the headline and the next step clear.

Name AI when it explains how a feature works. Pair it with a clear action: AI learns your brand or turns an idea into an email. For AI email design, explain what the person can shape, review, and send.

Instead of…We say…
UtilizeUse
InitiateStart
OptimizeImprove
AssetsImages and emails
LeverageMake the most of
AssistanceHelp

The Migma
difference.

Same idea. Less distance between us and the person reading. These examples put our brand voice to work in AI email marketing.

Instead ofLeverage AI-powered brand intelligenceWe say

Migma’s AI learns your brand.

Instead ofGenerate on-brand campaign assetsWe say

Use AI to turn an idea into an email that feels like your brand.

Instead ofCross-client email renderingWe say

Emails designed for older Outlook versions and modern email apps like Gmail.

Instead ofAutomated audience segmentationWe say

Choose who should get the email.

Instead ofOptimize campaign performanceWe say

See what worked. Make the next email better.

Instead ofCollaborative approval workflowsWe say

Review, comment, and approve in one place.

Before you hit send.

Is it clear? Is it concrete? Does it sound like a person? Does the reader know what to do next?

If yes, you’re speaking Migma.

Explore our
brand guidelines.