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How we speak

Complex under the hood. Simple out loud. Our voice makes AI email marketing feel clear, confident, and unmistakably you.

Clearly Migma.

We sound like an email marketer with an eye for a good edit. Clear about the next step. Confident without the chest-beating. A little playful when the moment allows it. Always useful.

Four instincts.
One voice.

Direct

Start with the customer’s reality, not the product architecture. Say what it does and why it matters. Put the useful part first.

Your next email. Already taking shape.

Concrete

Prefer words people can picture. Write, make, change, check, send, sell, learn. Specific actions beat impressive-sounding promises.

Write it. Make it yours. Send it.

Sharp

One joke is seasoning. Three jokes are a comedy account. A little wit makes the point memorable. The point still comes first.

Less busywork. More “sent.”

Human-first

Attack inefficient workflows, never people or the designers who do the work. We give people more space to create, and keep them in control.

Your good taste. In every email.

Speaking of clear.

Email marketing, in everyday language. Say “subject line,” “email,” and “send.” Keep the flair in the headline and the next step clear.

Name AI when it explains how a feature works. Pair it with a clear action: AI learns your brand or turns an idea into an email. For AI email design, explain what the person can shape, review, and send.

Instead of…We say…
UtilizeUse
InitiateStart
OptimizeImprove
AssetsImages and emails
LeverageMake the most of
AssistanceHelp

The Migma difference.

Same idea. Less distance between us and the person reading. These examples put our brand voice to work in AI email marketing.

Instead of…We say…
Leverage AI-powered brand intelligenceMigma’s AI learns your brand.
Generate on-brand campaign assetsUse AI to turn an idea into an email that feels like your brand.
Cross-client email renderingEmails designed for older Outlook versions and modern email apps like Gmail.
Automated audience segmentationChoose who should get the email.
Optimize campaign performanceSee what worked. Make the next email better.
Collaborative approval workflowsReview, comment, and approve in one place.

Before you hit send.

Is it clear? Is it concrete? Does it sound like a person? Does the reader know what to do next?

If yes, you’re speaking Migma.

Misuse

Keep our voice clear, useful, and human. Avoid these shortcuts.

Initiate AI-driven asset generation.

Skip the jargon. Say “Let AI draft your next email.”

The only tool you’ll ever need.

Don’t overpromise. Say what the product actually does.

Who needs a designer?

Don’t dismiss people. Give designers more room to create.

Explore our
brand guidelines.