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Brand colors

Pink is the signature. The palette is the brand.

Our primary palette.

Migma Pink gives us recognition. Cream gives us warmth and breathing room. Ink gives every word clarity. These three colors hold our world together.

More ways to feel
like Migma.

Plum, Terracotta, and Sage add variety without losing the family resemblance. Bring them into a photograph, a supporting detail, or an occasional editorial background.

Pink is the signature.
Not the uniform.

For everyday editorial covers, build about 80% of the system around Cream and Ink. Use Pink on one focal element. Save bolder pink and plum compositions for launches, hero stories, and moments that deserve extra emphasis.

80%Room to breathe20%Room to play
Everyday accessories hanging from a playful pink circular hangerBright pink sporting accessories against a sage green tennis court

Our signature gradient.

Use the supplied gradient artwork for the Migma mark. It moves from Pink through Coral and Orange to warm Amber. Keep everyday editorial backgrounds in solid colors, and reserve these gradient treatments for expressive campaign moments. Never recolor the master logo.

Migma

#F21F62 → #FF3B38 → #FF6528 → #FF9A32

Our gradient, after dark.

Let near-black hold the composition, with a concentrated glow of deep Red, Coral, and Orange rising from the edge. Keep the brightest color away from the message, and use white type or the white logo in the quiet, dark space.

Migma

#080504 → #350607 → #B91120 → #FF3B38 → #FF6528 → #FF9A32

Misuse

Stay within our palette, give each composition one focal point, and keep text easy to read.

Don’t let saturated colors compete for attention.

Keep it
readable.

Don’t use low-contrast combinations for text.
Don’t add colors or gradients outside our palette.
Download color tokens

Explore our
brand guidelines.