Pink is the signature. The palette is the brand.
Our primary palette.
Migma Pink gives us recognition. Cream gives us warmth and breathing room. Ink gives every word clarity. These three colors hold our world together.
Select a color to copy its hex code.
More ways to feel
like Migma.
Plum, Terracotta, and Sage add variety without losing the family resemblance. Bring them into a photograph, a supporting detail, or an occasional editorial background.
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Pink is the signature.
Not the uniform.
For everyday editorial covers, build about 80% of the system around Cream and Ink. Use Pink on one focal element. Save bolder pink and plum compositions for launches, hero stories, and moments that deserve extra emphasis.
Our signature gradient.
Use the supplied gradient artwork for the Migma mark. It moves from Pink through Coral and Orange to warm Amber. Keep editorial backgrounds in solid colors; don’t invent new gradients or recolor the master logo.
#F21F62 → #FF3B38 → #FF6528 → #FF9A32
Keep it coherent.
Give each composition one focal point.
Avoid a wall of competing saturated backgrounds. Supporting colors should support the message.
Keep text easy to read.
Use Ink on Cream, Sage, or Terracotta, and Cream on Ink or Plum. Pink is best for large display moments and accents; use high-contrast neutral combinations for small text.
Use the defined palette.
Keep secondary colors out of body typography and out-of-home formats. Don’t add unrelated hues or gradients.
